Princess Cruises is significantly strengthening its presence in Asia with the launch of its most extensive regional deployment to date, combining an ambitious 2028 Japan program with a wide-ranging Southeast Asia offering for 2027–2028. The announcement reflects a broader shift in cruise travel toward longer itineraries, deeper cultural immersion, and more meaningful destination experiences.
Across both programs, the cruise line will offer 96 departures on 61 itineraries, calling at 55 destinations in nine countries. At the heart of this expansion is a clear focus: delivering richer, more authentic ways to experience Asia, both on land and at sea.
A Record-Breaking Japan Season
The 2028 Japan season represents a milestone for the brand. For the first time, both the Diamond Princess and Sapphire Princess will be based in Tokyo for the full season, simplifying access to the country’s cultural and geographic highlights.
These two ships—both built in Japan—will operate 85 departures across 52 itineraries ranging from one week to nearly a month. The program spans 41 destinations and is designed to showcase the country in all its seasonal diversity, from spring cherry blossoms to autumn foliage.
Itineraries are carefully structured to follow Japan’s natural rhythms. Cruises track the progression of cherry blossoms from the southern islands northward, while fall sailings highlight vibrant foliage across mountainous regions and coastal landscapes. Extended voyages, including 29-day “Grand Circle Japan” itineraries, allow for a comprehensive exploration of the archipelago.
Festivals at the Center of the Experience
One of the defining elements of the new program is its alignment with Japan’s most celebrated festivals. Late-night port stays have been expanded to give travelers full access to these events, which are often central to local culture.
Guests can experience iconic festivals such as the Aomori Nebuta Festival, the Tokushima Awa Odori, and the Kumano Fireworks Festival. A notable addition is the Osaka Bon Odori, now included with dedicated visits by both ships.
These itineraries emphasize immersion rather than observation. Evenings in port allow travelers to participate in traditional dances, witness elaborate floats, and engage with local communities in ways that typical daytime calls rarely allow.
A Deep Dive into Japanese Culture and Cuisine
Beyond festivals, the itineraries offer a broad cultural spectrum. Shore excursions include visits to Zen gardens, Shinto shrines, and historic landmarks such as Himeji-jo Castle, Kochi Castle, Sannai-Maruyama ruins and the Hiroshima Peace Memorial.
Nature also plays a central role, with stops near Mt. Fuji and scenic regions like Lake Towada and the Oga Peninsula.
Culinary experiences are equally prominent. Guests can explore local markets, sample regional specialties, and enjoy traditional dining in izakayas and tea houses. Onboard, the presence of Chef Makoto Okuwa’s Edomae-style sushi restaurant adds another layer of authenticity, bridging ship and shore through cuisine.
Southeast Asia: Longer Voyages, Broader Connections
Complementing the Japan season is a curated Southeast Asia program operated by the Diamond Princess. These voyages are designed as longer, more exploratory journeys, often connecting multiple countries within a single itinerary.
The program includes 11 departures across nine itineraries, with sailings lasting up to 28 days. Routes link Japan, South Korea, and Southeast Asia, with options for roundtrip cruises from Singapore as well as repositioning voyages between Japan and Southeast Asia.
Destinations span 29 ports across nine countries, offering a diverse mix of urban centers, historic landmarks, and natural wonders.
Cultural and Natural Highlights Across the Region
Southeast Asia itineraries emphasize both iconic attractions and local experiences. Travelers can visit sites such as the Giant Buddha on Lantau Island, the Batu Caves in Malaysia, and historic locations like Ayutthaya and the Cu Chi Tunnels.
Natural landscapes are equally compelling, from the limestone formations of James Bond Island in Phuket to the beaches of Ko Samui and the biodiversity of regional rainforests.
The itineraries also include immersive local experiences, such as Mekong Delta river journeys, Bangkok tuk-tuk explorations, and guided visits through vibrant urban neighborhoods.
A Culinary Journey Through Southeast Asia
Food plays a central role in the Southeast Asia program, reflecting the region’s global reputation for bold flavors and culinary diversity. Guests can participate in cooking classes in Thailand and Vietnam, sample street food in cities like Hanoi and Bangkok, and explore bustling markets such as Hong Kong’s Temple Street Night Market.
Signature dishes—from Pad Thai to Banh Mi and Nasi Lemak—highlight the variety of regional cuisines, while onboard dining continues to reflect local influences.
Seasonal and Holiday Sailings
The deployment also includes a selection of seasonal voyages tailored to holiday travel. Among them is a 14-day Southeast Asia itinerary designed as a warm-weather festive escape, combining cultural discovery with end-of-year celebrations.
